Author Archives: Hivemind Group
The Future Leader’s Role in Digital Transformation
Making effective use of the latest digital solutions – in mobile, social, cloud and analytics – can fast-track business success. Whatever sector you operate in, your organisation has a wealth of technology available to it – solutions which, effectively utilised through a digital transformation programme, could increase operational efficiency and generate new potential and value.…
Digital Leadership For Sales Professionals
What goals does your business’ sales team have right now? Here’s a hint: If you want to lead the field in sales this year: your focus needs to be on building digital leadership and digital transformation. The first and most important thing to remember is that great salespeople are still 100% necessary in a digital…
What Three Train Journeys Taught me About VALUES.
Journey One (2003) – When values match around a cause, people take action It was a Sunday morning, and I was on my way to London. I was feeling really nervous about the day ahead, but excited at the same time. You see it was the day of the London Marathon, and I was running…
Don’t sell features & benefits… sell certainty!
Do you think this is true… In uncertain times, people crave certainty? A couple of weeks ago I listened to an interview with Simon Chaplin and James Ashford (Which was excellent) where they discussed a number of topics, but the one that stuck in my head was the notion of ‘selling certainty’. Essentially people make…
Pandemic Burnout & The Current State of Apathy
As part of our role running Hivemind Warren Knight and I speak with a huge amount of solopreneurs & business people every week. Last week over lunch we were discussing a very common trend we have spotted in the people we meet, where they feel exhausted & lacking motivation. We are calling in Pandemic Burnout.…
What a Mojito Taught Me About Customer Service
Several years ago, on a visit to the City of Bath to spend the day sight seeing, going to the theatre and enjoying some of the culinary delights on offer, I had an experience which changed the way I looked at customer service forever. It was early evening and we decided on dinner at the Firehouse…
The Rise of The Digital First Customer
If you are marketing your business today, I am sure you will agree it can be challenging. You need a touch of creativity, a splash of analytical thinking and a permanent eye on change. Marketing is more complex now than ever before, requiring tweaks and adjustments based on emerging trends and consumer behaviours. In this…
Unconscious Bias & Why Our Customers Buy From Us
he biggest barrier to your success in business is not just that you understand the needs of your customers, but that you understand the unconscious biases driving the buying decisions of those customers. We’re all guilty of having an unconscious bias towards something or someone. So, what is it? Simply put, Unconscious Bias is a…
Building a Support Network for Growth
Arnold Schwarzenegger stood at the podium when he spoke at the university of Houston and said “I wouldn’t be here without my parents, my mentors, my teachers.” Essentially he was talking about his support network and In this article I want to explore the subject in more detail and provide you with a compelling argument to…
People Buy Outcomes… What Do You Sell?
After many years of procrastinating, I recently decided to take up singing lessons. While doing my breathing and vocal exercises during my second lesson, I imagined what it would be like to sing in front of my friends and family. The thought of that excited me but scared me at the same time. While doing the…