DIGITAL CUSTOMER CENTRICITY
3 - 5 Days (Delivered face to face or virtually)
Marketing today is about many more types of audience interaction than website or email.
It involves managing and harnessing Digital devices, Digital platforms, Digital media, Digital data and Digital technology to build brand awareness, generate leads and digital sales.
KEY TAKEAWAYS
- Digital Marketing Framework
- The New Rules of Digital Selling and Digital PR
- Digital Customer Engagement and Behaviour
- Customer Mapping and the Acquisition Journey
- The importance of UI, UX and CRO
A MODULAR APPROACH TO TRAINING
Not every client is the same and more often than not we are asked to tailor our courses to suit their specific needs. This often includes modules from other topics, industry specific case studies, or a full programme design. We would be happy to jump on a call with you to discuss your specific needs.